The menstrual pantie , an innovative solution compared to tampons and sanitary pads, is designed to retain menstrual flow for hours. Combining sustainability and comfort, it has already gained popularity in the United States and France.

At first glance, it might just seem like a conventional lingerie ad, the kind you often see online, especially when targeted ads target us. In the image, a young woman wears a completely ordinary black underwear, with subtle seams and delicate designs. And then, there's that unexpected tagline: "It can absorb the equivalent of four tampons!"

The Menstrual Clothing Revolution

You may not have discovered it yet, but it is on its way to transforming the lucrative sector of feminine protection: the menstrual panty. It is a term that is increasingly discussed in conversations among friends and that perfectly reflects the idea: an intimate garment capable of containing menstrual flow for several hours thanks to special padding in the intimate area. This leads us to wonder: how did we not think of it before?

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Like the menstrual cup, that small reusable silicone container that has gained popularity lately, these menstrual pants are presented as an alternative to disposable tampons and pads. Easy to wash, it is born from a growing ecological awareness. After all, a woman throws away around 10,000 hygiene products in her lifetime. And faced with realities such as discomfort and health risks, such as toxic shock syndrome, which can manifest after using a tampon for too long and which recently claimed a victim in Belgium, many women are looking for options other than conventional protections.

History and Evolution of Women's Protections


The popularity of menstrual garments continues to grow, with the market expected to grow by approximately 30% over the next five years. However, despite this boom, some criticize the high cost of these garments. Others see this product as a throwback, evoking the times when women used cloths to manage their periods.
However, history shows us that menstruation management has always been evolving. In the 18th century, women wore cloths or layered petticoats to manage their bleeding. Modern menstrual garments, with their advanced technology, represent a notable innovation.
The adoption of disposable menstrual products was mainly established after the First World War. Originally, nurses devised protections based on gauze, cotton, and a layer of rubber. It was after World War II that the market for feminine hygiene products experienced tremendous growth. However, its development has often been guided by commercial motivations rather than addressing the real needs of women. In fact, although many women feel discomfort with certain products, such as tampons, they often hesitate to talk about it, thinking that the problem lies with themselves.

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MENSTRUAL PANTY

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Influence of Advertising on Menstrual Perception

Over the years, advertisements have played a crucial role in shaping public perception on numerous topics, and menstruation has been no exception. Marketing campaigns, in their quest to sell menstrual products, have often opted for an approach that emphasizes "cleanliness" and "discretion", indirectly suggesting that the menstrual period is something that should be hidden or handled with extreme caution.
These advertisements have created an atmosphere where menstrual flow is seen as shameful or even "dirty," leading many women to feel like they must hide or minimize their menstrual experience. Images of blue liquids instead of a realistic representation of menstrual flow in sanitary napkin advertisements are a clear example of this distortion.
Additionally, the constant emphasis on total absorption can make women feel that any visible sign of their period is a failure. These types of messages can create anxiety and unnecessary pressure for many women who are already dealing with the emotional and physical complexities of their cycle.
However, it is essential to remember and highlight that menstruation is a natural biological process that approximately half of the world's population experiences at some point in their lives. Like tears, saliva, and other bodily fluids, menstrual blood is a natural and essential part of the human body. It's time to challenge and change the negative narratives around menstruation and encourage a more inclusive and realistic approach.

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They're cool, I really liked them a lot. And they are very pretty. I want to buy another model to see how it goes.
— Claudia Mora
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I loved. It is super comfortable, I loved the material, it exceeded the expectations I had, I was a little afraid of using it and having accidents, however it worked super well for me!
— Vanessa Valencia
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It is very soft and comfortable. I don't know what happens even a little bit
— Angie Alvarez